Salome Wilson was a designer for the biggest outdoor brand in the world when she began to think about Agogic.
“I started bike commuting, and soon realized how cumbersome it was for a woman to be both stylish and dynamic. I was living in Northern Europe at the time, and choosing what to wear for the day was a tricky one. The weather was moody: one minute it was sunny and the next it was raining cats and dogs. I had to pick either to be sweaty all day or soaking wet. There has to be a solution, I told myself. I decided to find it.”
Agogic Pronunciation /əˈɡɒdʒɪk/
“Accent that accentuates a harmonious note by extending it beyond its normal time value.”
Salome Wilson | Founder and CEO
Time for style
TIME IS OUR SCARCEST RESOURCE. IT CANNOT BE STORED, TRANSFERRED OR PRODUCED. IT IS FREE, BUT PRICELESS. AND ONCE YOU’VE LOST IT, YOU CAN NEVER GET IT BACK. THAT IS WHY TIME IS THE MOST PRECIOUS GIFT ANYONE CAN GIVE. IT IS WHAT OUR GARMENTS ARE MADE OF.
Quality takes time. We design and craft our items slowly. We aim at quality, not volume. Slow Fashion is our way of life. We do not want to become the fast food of apparel, churning out clothes like a machine. Humanity is running out of time. If we keep polluting the Earth, our time will be over. Sustainable clothing is the only way forward. We take our time to produce our garments, so they are built to stand the test of time, both material and style-wise. The traditional fashion industry designs garments to wear out quickly. Agogic outerwear is made to last forever.