Our house is on fire. We live in a world where the fashion industry is the fourth biggest polluter after oil. Where clothes are designed to start ageing within weeks, only to be trashed and inflate the Great Pacific Garbage Patch. Where underage workers are exploited in developing countries, out of sight, so that we can sleep well and live the dream.
The fashion industry must change. Simply put, nature shouldn’t pay the price for our clothes. Garments should be produced in respect to the environment, animals and people of the Earth. Indeed, once we thought that sustainable fashion was a given, but it’s not. That’s what we commit to change.
We dream of a different world.
A world where oceans are clean and land is pure. Where clothes are ethically made, responsibly-sourced, and eco-friendly. A world where style is not dictated by fashion. Where clothing manufacturers give back.
This is the world we are building.